Avon Kicks Off 125th Anniversary Celebration
1-26-11
Avon’s global ambassador Reese Witherspoon joined Avon chairman and CEO Andrea Jung yesterday to launch the company's 125th anniversary year with a celebration in Atlanta, GA for more than 5,000 Avon representatives.
The event was part of the 16-city "Avon Believe World Tour" to celebrate the company's heritage and belief in its mission to empower women. Throughout 2011, approximately 125,000 Avon representatives are expected to participate in the Avon Believe World Tour as it visits Atlanta, Dallas, Los Angeles, London, Istanbul, New York, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg. Special guests such as Fergie, Patrick Dempsey, Suze Orman, Zoe Saldana and Yasmin Le Bon are expected to make appearances at many of the events.
During the event in Atlanta, Witherspoon and Jung announced the creation of a new $1 million Avon Global Believe Fund that will launch a pioneering global effort to support women's domestic violence shelters and agencies in each of the 16 cities on the tour. The Avon Foundation for Women will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of outstanding nonprofit organizations to help them provide critical life-saving services for victims of domestic violence and their families. This global effort also aims to draw attention to the alarming lack of adequate services for women and children who are victims of domestic violence in communities everywhere.
Avon's new $1 million commitment is in addition to the company's previously announced financial donations to other major partners in global efforts to stop violence against women including: the United Nations Trust Fund to End Violence Against Women; Vital Voices and the U.S. State Department to establish the Global Partnership to End Violence Against Women; and Cornell University Law School for the creation of the Avon Global Center for Women and Justice.
"As the company for women, Avon feels an obligation and responsibility to play a leadership role in helping to improve the lives of women around the world, and we truly believe we can make a difference," said CEO Andrea Jung.
The event was part of the 16-city "Avon Believe World Tour" to celebrate the company's heritage and belief in its mission to empower women. Throughout 2011, approximately 125,000 Avon representatives are expected to participate in the Avon Believe World Tour as it visits Atlanta, Dallas, Los Angeles, London, Istanbul, New York, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg. Special guests such as Fergie, Patrick Dempsey, Suze Orman, Zoe Saldana and Yasmin Le Bon are expected to make appearances at many of the events.
During the event in Atlanta, Witherspoon and Jung announced the creation of a new $1 million Avon Global Believe Fund that will launch a pioneering global effort to support women's domestic violence shelters and agencies in each of the 16 cities on the tour. The Avon Foundation for Women will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of outstanding nonprofit organizations to help them provide critical life-saving services for victims of domestic violence and their families. This global effort also aims to draw attention to the alarming lack of adequate services for women and children who are victims of domestic violence in communities everywhere.
Avon's new $1 million commitment is in addition to the company's previously announced financial donations to other major partners in global efforts to stop violence against women including: the United Nations Trust Fund to End Violence Against Women; Vital Voices and the U.S. State Department to establish the Global Partnership to End Violence Against Women; and Cornell University Law School for the creation of the Avon Global Center for Women and Justice.
"As the company for women, Avon feels an obligation and responsibility to play a leadership role in helping to improve the lives of women around the world, and we truly believe we can make a difference," said CEO Andrea Jung.
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